In a survey produced by Cars.com, 30% of consumers reported that they had no intention of buying a car until the just ended “Cash for Clunkers” program was announced.  Many said the program was too good to pass up.  The program had the biggest impact on younger drivers, where 34% said they purchased a car because of the program.

The results dramatically increased sales for the Big 3 automakers, who are now reporting lowered sales due to the lack of a government incentive. The car makers are now increasing advertising to boost sales going into the holidays.  GM reported they are gearing up for higher advertising expenses (and hoped for sales) in the 4th quarter. Ford is hoping to drive greater sales with the New Taurus model set for the 2010 model year.

Ford Taurus for 2010